Monday, January 24, 2011


Danielle Richardet inspires, and this short film about her work motivates.

There are many debates around smoking bans, cigarette taxes, personal freedoms vs over regulation; however, I don't think anyone can argue about the problem of cigarette butt pollution - Danielle puts it best in the film: "...there is absolutely no reason that anybody should be able to get this many [cigarette butts] off the beach."

I cannot agree more - and would be amazed if someone stands up to argue her point. Yet, cigarette butts devastate water quality, contaminate marine life, and foul up our communities like no other across the globe!

How can we turn a single action into a collective gain for water, wildlife, and us...?

Indeed, Danielle shows us how...

Tuesday, January 18, 2011

recent writeup in Voice of Santa Monica

A big thank you to Natasha from the Voice of Santa Monica for taking the time to learn and write about the new BaitTanks installed on the Santa Monica Pier.

See her article here: Baiting the Butt

If you have not done so yet, become a 'friend' of the BaitTank
on facebook - I promise good things in 2011!